Impossible - a purpose-driven innovation group which builds products and designs businesses has an incredible network of talent across the globe. This talent is what drives the innovation that is at the core of everything that they do. But it was looking for ways to tell these stories, of the remarkable people it brings together.
Abandon partnered with impossible to create a brand-building campaign around celebrating the amazing people who are part of their network. We created the project under the title Impossible People, This was an on-going series of profiles of amazing humans doing impossible things. this was to showcase the brand's core belief - that the impossible is only impossible until it is possible.
This was developed in parallel to a podcast looking into the nature of modern work and how it is changing another important component that makes impossible unique. - The work we do by Victoria Stoyanova.
Both campaign successfully raised the profile of Impossible and really cemented its brand in the innovation space.