We worked with the core team to navigate them through the process of creating a funding round marketing campaign. This is a specific style of campaign aimed specifically at institutional investors such as private equity and VC's. At Abandon we have created a defined methodology around this type of growth marketing.
We concepted developed and executed a range of content which culminated in an MVP concept explainer video.
AKA was successful in its goal of reaching a new funding round. The work we created went on to form the foundation fo their brand.